Xbox One's DRM policy reversal: an oral history

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Xbox One's DRM policy reversal: an oral history

November 9th, 2013, 00:25 Posted By: wraggster

The Xbox One's DRM policy reversal was unprecedented, and will have lasting impacts for the lifespan of Microsoft's next game console. When the console was originally announced on Microsoft's Redmond, Wash., campus back in May, conflicting reportsfrom Microsoft execs during interviews throughout the day portrayed the Xbox One's digital vision as a scrambled mess. Some execs said the console required an online check-in once every 24 hours; others mentioned different periods of time; some said you could sell used games "for a fee"; others said it wouldn't cost a thing. You get the idea -- there wasn't a clear message, and the reaction from the most vocal of consumers was overwhelmingly negative.
Microsoft Senior Director of Product Management Albert Penello lived through the saga. "I always have to be really careful what I say here," he said, prefacing his comments, clearly burnt by the experience earlier this year. Before saying anything else, Penello wanted to reiterate that Microsoft is wholesale committed to the console's current vision:

"The thing I want to be super explicit about, because I do think people are worried about, is once we made the decision to go to physical disc security, we're not unwinding that decision. We're committed to the physical disc; we're committed to trading and loaning. This is my official: 'We're not going back on that.' I don't want anybody to think we 'got' them, and then tomorrow I'm gonna go back to the old stuff, 'cause that's not gonna happen."

All that said, Penello and the team at Microsoft haven't completely given up on the original vision of a digital future. And some of that vision is even still in the Xbox One arriving on November 22nd.

http://www.engadget.com/2013/11/08/x...ersal-history/

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