Microsoft is unhappy with the ability to find content on Xbox Live Marketplace, 360 product management director Aaron Greenberg has put on record.
"I think that we are not, I would say...happy with the ability to find and discover content as easily as we'd like for consumers to be able to do that," Greenberg, told MTV Multiplayer.
The feeling has caused the platform holder to start removing underperforming and poorly reviewed Xbox Live Arcade games from Marketplace.
"I think a lot of that is we built Xbox Live Marketplace for a few hundred items and now we have 17,000 items," said Greenberg. "We built a small store and we filled it with lots of lots of stuff. We're feeling some of these growing pains and [the new policy] is one of those tradeoffs we've had to make.
"Longer term, we're looking to make the ability to find content and organize the 17,000 pieces of content we have a lot better."
We've never had any problems. What's the plan then? A Giant, 720p spreadsheet?