How do you take a great idea like Xbox Live games coming to cellphones and ruin it? By only bringing those games to Windows Mobile phones, which may be what Microsoft has planned.
As you can see by the image above, taken from some internal Microsoft marketing material from last month, Xbox Live is spread across the Xbox 360, Windows and...Windows Phone. Now, this could just be a stand-in for many phones, or a new branding for game content to be available on many platforms. But it also could mean the games are just heading to Windows Mobile phones, which would pretty much kill the entire initiative right off the bat.
Also conspicuously absent from these plans: the Zune. No love for the Zune, Microsoft?