Transformers: Dark of the Moon reaches No.1 on this week's Xbox 360 UK sales chart, forcing Codemaster's DiRT 3 down into second place and proving that movie tie-ins still sell (did they ever not?)
Activision's other top ten placer, Call of Duty: Black Ops moves up four positions to No.3 while UFC Personal Trainer makes way by filling the No.4 spot.
Bethesda's Brink manages to hold on to No.5 in its tenth week on the chart, while Dungeon Siege 3 climbs nine spots from No.15 to No.6. LA Noire falls three positions to No.7.
Assassin's Creed: Brotherhood climbs five places to No.8, with FIFA 11 following it at No.9 and Harry Potter: The Deathly Hallows Part 2 making its chart debut at No.10.
GfK/Chart-Track Xbox 360 Top 10 (week ending July 16):
01. Transformers: Dark of the Moon (Activision)
02. Dirt 3 (Codemasters)
03. Call of Duty: Black Ops (Activision)
04. UFC Fitness Trainer (EA)
05. Brink (Bethesda)
06. Dungeon Siege 3 (Square Enix)
07. LA Noire (Take-Two)
08. Assassin's Creed: Brotherhood (Ubisoft)
09. FIFA 11 (EA)
10. Harry Potter: The Deathly Hallows Part 2 (EA)