XBLA revenues up 200% thanks to Summer Arcade promotion

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XBLA revenues up 200% thanks to Summer Arcade promotion

September 22nd, 2009, 18:53 Posted By: wraggster

Microsoft’s Summer of Arcade promotion on Xbox Live, which came to an end last month, helped the digital portal to a 200 per cent increase in revenues, the platform holder has revealed.
Releases in the period included Twisted Pixel’s Splosion man, Capcom’s Marvel vs Capcom 2, Ubisoft’s Teenage Mutant Ninja Turtles: Turtles in Time Re-Shelled, RedLynx’s Trials HD and Epic’s record-breaking Shadow Complex.
Microsoft has also revealed that it’s pioneering online quiz show title, 1 vs 100, was downloaded a total of 3m times in its 13-week beta period.

“It’s clear that we’ve had an incredibly successful summer, and the Xbox Live community loves the innovative gaming experiences we deliver,” Xbox Live’s director of digitally distributed games Scott Austin stated
“We are the leader in digitally distributed games, have the best partners in the industry and work closely with them to offer the best in downloadable content and entertainment.”

http://www.casualgaming.biz/news/292...cade-promotion

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