Thompson questions PS3 marketing strategy

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Thompson questions PS3 marketing strategy

October 9th, 2006, 20:18 Posted By: wraggster

In a recent interview with trade mag MCV, Xbox UK Boss Neil Thompson has publicly questioned the clarity of Sony's marketing strategy for the PS3.

Thompson told MCV: "Sony itself doesn't seem to be sure of what it's offering; they don't seem to think of PS3 as a games console."

Elsewhere in the interview, Thompson discusses his confidence that Xbox 360 supplies will meet the high level of demand expected this Christmas, as Microsoft hopes to take full advantage of the PS3's delayed March release date in Europe

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