Microsoft will put its Zune and Xbox brands at the heart of its next-generation Windows Mobile OS, according to a seemingly well-sourced story on tech-site PPCGeeks.
It suggests that Windows Phone 7 - as it'll be known - will make its public debut on 15th February at Mobile World Congress.
It's described as sporting a user interface similar to Microsoft's Zune devices, but with no multi-tasking for applications.
However, from an entertainment perspective, the claim that Microsoft's Zune platform will handle all the media playback and syncing on the device is interesting.
Meanwhile, the story also claims that WinPho 7 (as we probably have to call it now) will support full Xbox gaming integration, including gamer tags, achievements, friend lists and avatars.