Report: Microsoft to close in-game ads dept Massive

Main

Xbox 360

XNA Homebrew Games Applications and Emulators
Xbox360 Multi Regional Games
Homebrew Games for Xbox 360
Emulators for Xbox 360
Xbox 360 Applications

Original Xbox

Emulators forXbox
Xbox DVD Covers
Xbox Emulators
Xbox Interviews
Xbox Modchip Reviews
Xbox Multimedia
Xbox Roms
Xbox Tutorials
OpenXDK

Manic Miner

Social Media

Facebook

DCEmu Theme Park News
Wraggys Beers Wines and Spirits

Youtube

Wraggys Beers Wines and Spirits
DCEmu Theme Park News Videos
Gamer Wraggy 210

Twitter

Wraggys Twitter

Buy Xbox

Xbox One

Xbox 360

Xbox Original

Xbox Modchip

Premodded Xbox

News Archive

DCEmu Newcomers

Username: HanoraSakura99

Posts: 0

Username: ConnorMould

Posts: 0

Username: Nuchita99

Posts: 2

Username: bahman00

Posts: 0

Username: adilsardar

Posts: 0

Report: Microsoft to close in-game ads dept Massive

October 11th, 2010, 19:38 Posted By: wraggster

Microsoft is purportedly planning to dispense with Massive Inc, an in-game advertising firm it acquired in 2006 for a rumoured $200 – 400 million.

Unnamed Microsoft sources told AdWeek that the unit will be closed before November, with many of Massive's staff being moved to other positions in the parent company.

General manager J.J. Richards is allegedly seeking employment elsewhere, following what is claimed to be several months of unsuccessful attempts by Microsoft to sell the company for a mere six or seven figures.

AdWeek claims the reason for Microsoft's alleged dissatisfaction with Massive is both that in-game ads in general have not reached formerly predicted revenues, and that Xbox Live has proven a more lucrative advertising platform.

In addition, publisher EA had not renewed arrangements with Massive, instead opening its own in-game ads division earlier this year.

http://www.gamesindustry.biz/article...s-dept-massive

For more information and downloads, click here!

There are 0 comments - Join In and Discuss Here

Forum Info

Users online:

Guests online: 13400. Total online: 13400.

You have to register or login before you can post on our forums or use our advanced features.

Total threads: 207,459
Total posts: 751,265

Go to the forum

Advert

Xbox News

Microsoft says terms of service mandate arbitration for Xbox controller suit
Xbox Series S/X was the No.1 console of January
MP proposes bill to make console scalping illegal amid PS5 and Xbox Series shortages
Ampere: PS5 and Xbox Series X|S sales in line with, not ahead of, previous gen
Cxbx Reloaded (2021/01/21)
Xemu (2021/01/23)
Xbox U-turns on Gold subscription price hike after fan backlash
CD Projekt faces a second class-action lawsuit over Cyberpunk 2077
You can now play as Sonic the Hedgehog in Puyo Puyo Tetris 2
You can now play as Sonic the Hedgehog in Puyo Puyo Tetris 2
US environmental organisation warns against Xbox Series X, PS5 energy consumption
Cxbx Reloaded (2021/01/11)
XEMU (2021/01/07) - Xbox Emulator for Windows. Mac and Linux
Microsoft calls for Xbox drift lawsuit to be handled by arbitration
Cxbx Reloaded (2020/12/31)
Xemu (2021/01/01)
Games of the Year 2020 | Xbox Game Pass
Cxbx Reloaded (2020/12/22)
Xemu (2020/12/22)
Microsoft granting full refunds to anyone who purchased Cyberpunk 2077 digitally
Microsoft announces plan to shut down online for Halo titles on the Xbox 360
Microsoft granting full refunds to anyone who purchased Cyberpunk 2077 digitally
Cxbx Reloaded (2020/12/13)
DS4Windows v2.1.22
Hivebusters dlc is now available!
Age of Empires II: DE – Lords of the West, coming January 26th!
Xbox and Bungie Broke the Guinness World Records Title for Projected Video Game
The Van Saar Gang Brings Advanced Tech to Necromunda: Underhive Wars
Spread the Joyous Spirit in Trove’s Snowfest Event
Ghostrunner Winter Pack DLC and Hardcore Mode Details
EA Play: Coming to Xbox Game Pass for PC in 2021
Cxbx Reloaded (2020/12/11) - Xbox Emulator For Windows
Xbox Game Pass cloud streaming arrives for iOS, PC next spring
Xemu (2020/12/08)
Call of Duty has brought in $3 billion in past year
Xbox Game Pass is getting Doom Eternal, Control, Dragon Quest XI S: Definitive
Xemu (2020/12/02)
Cxbx Reloaded (2020/11/30)
Xenia Git (2020/11/26)
Cxbx Reloaded (2020/11/26)
Assassin's Creed: Valhalla's latest update adds performance toggle option for PS5 and
Xbox Series S is a fantastic emulation box thanks to Dev Mode
Red Dead Online gets a stand-alone release
Xbox experimenting with how to pay studios for Game Pass
Xemu (2020/11/24)
Cxbx Reloaded (2020/11/23)
Xemu (2020/11/20)
Cxbx Reloaded (2020/11/22)
Microsoft expects Xbox Series X|S shortages until Q2 2021
Microsoft suggests higher AAA price-point is "warranted"
x360ce v4.17.15.0
Cxbx Reloaded (2020/11/15)
Xemu (2020/11/14)
Xemu (2020/11/12)
Microsoft to roll out Project xCloud in four new markets
Xbox Series X|S is biggest console launch in Microsoft's history
Xbox Series S|X launch, big releases drive new records for UK broadband use
x360ce v4.16.8.0
Cxbx Reloaded (2020/11/11)
Xemu (2020/11/11)
Xenia Git (2020/11/11)
Microsoft adds yet another perk to Game Pass Ultimate: a 30-day trial to Disney+
Phil Spencer: "You're going to see lower-priced hardware as part of our ecosystem"
Xbox wants more "E-rated content" to strengthen its portfolio
Microsoft quietly closes its final quarter before next-gen
All Xbox, 360, and One games playable on Xbox One work on Xbox Series X and S
Phil Spencer: "Our motivation is not to turn everybody into a subscriber"
Microsoft tightens Xbox security to prevent DDOS attacks
Some Amazon Xbox Series X pre-orders may not arrive until December
Xbox: Next-gen battle will "not be a reflection of demand -- it'll be a reflection
Microsoft: Xbox Series S does not hold back the next generation, it advances it
Xbox Series X|S is the beginning of the end for console generations
Microsoft sells Halo masks to benefit frontline workers
Xbox backs off Game Pass on every platform goal
Microsoft's gaming revenues jump in Q4 of FY20 due to ongoing lockdowns
Xbox Games Showcase bookended by Halo Infinite, Fable
Microsoft's full-year gaming revenues nearly flat for fiscal 2020
Halo Infinite multiplayer will be free-to-play
Cloud gaming comes to Xbox Game Pass on September 15
Microsoft pulls iOS test for Project xCloud
Xbox Game Pass could be a boon for indie developers
Xbox Series S confirmed by leaked controller
Halo Infinite delayed into 2021
Xbox Series X will launch in November
Forza Horizon 3 reaches the end of its life
Developing for Xbox Game Pass: "I could never pitch these ideas to a publisher"
Are Xbox Series X developers being held back by Xbox One?
Xbox Game Pass Ultimate subscribers will get Project xCloud access from September
Microsoft resets expectations ahead of Xbox Showcase
Xbox One X and Xbox One S All-Digital discontinued ahead of Xbox Series X
Layoffs at Microsoft as it begins new fiscal year
Microsoft drops 12-month Xbox Live Gold subscription
Cloud streaming: complement, not competition, to next-gen consoles
Microsoft to hold Xbox Games Showcase on July 23rd
NBA 2K21 price is $10 more expensive on Xbox Series X and PS5
Cxbx Reloaded (2020/06/30)
Xemu (2020/06/29)
Xemu (2020/06/19)
Cxbx Reloaded (2020/06/24)
Open-world Harry Potter game to launch for next-gen consoles in 2021
Leaked files suggest Microsoft is working on multiple Xbox Series X consoles
Microsoft outlines Smart Delivery details
Xbox Series X difference will be immersion more than visuals, Spencer says
Microsoft closing its retail stores
DS4Windows v2.1.2
Cxbx Reloaded (2020/06/08)
Xemu (2020/06/08)
Xbox players have spent $1.4 billion on ID@Xbox games
EA extends free Xbox Series X upgrade offer for Madden NFL 21 after player complaints
Phil Spencer says Xbox Series X on track for worldwide launch this holiday
Xbox Series X will allow for higher framerates on backwards compatible games
Xbox boosts responsible gaming strategy with Family Settings app
Epic Games confirms Fortnite as launch title for PlayStation 5, Xbox Series X
Minecraft has sold over 200m copies to date
Xenia Git (2020/05/12)
Watch the first footage of Xbox Series X games
New IP dominates first Xbox Series X game reveals
Xbox "set some wrong expectations" for next-gen livestream
Xbox Series X showcase redefines "gameplay" | Podcast
DS4Windows v2.1.0
Xbox 20/20 is an initiative that will show off monthly news regarding the Xbox Series
Epic updates Unreal Engine to support next-gen development
XJoy v0.2.0
Star Wars Jedi: Fallen Order gets new free DLC that adds New Journey+
Microsoft to show first glimpse of Xbox Series X gameplay next week
Microsoft facing controller drift suit
Microsoft's gaming revenues flat in Q3 2020
Why Gears Tactics is an important release for modern Xbox
Microsoft Announces Games with Gold for May 2020
Xbox's Phil Spencer discusses "not exploiting" a global pandemic
The Xbox One X is getting a Cyberpunk 2077 themed limited edition
DS4Windows v2.0.16
Xbox cautiously rolling out Project xCloud preview in Western Europe
Xbox Game Pass to launch in Japan on April 14
All Microsoft events will be "digital-first" until August 2021
Xenia Git (2020/04/06)
Microsoft: Staggered launch would "hurt" Xbox Series X
Microsoft adjusts Xbox Live functionality due to pandemic
DS4Windows v2.0.14
Xenia Git (2020/03/28)
Cxbx Reloaded Git (2020/03/29)
Official Xbox Magazine closed
Source code for Xbox Series X's AMD GPU reportedly stolen and leaked
GameStop says no indication of PS5, Xbox Series X delays
Xbox curates free educational marketplace in Minecraft
DS4Windows v2.0.13
Xemu (2020/03/12)
Xbox announces, retracts Thanksgiving 2020 launch for Series X
Xbox Series X specs revealed, aims for "a minimum doubling" over Xbox One X
Xbox Series X gets its first great soundbite
Cxbx Reloaded Git (2020/02/26)
Xbox boss calls for greater transparency on key issues
Xenia Git (2020/02/24)
Microsoft confirms more Xbox Series X details
Xbox and Samsung announce partnership for mobile cloud gaming
Phil Spencer: "There's no way we want to turn everyone into a subscriber"
Cxbx Reloaded Git (2020/02/09)
Xenia Git (2020/02/09)
Phil Spencer: "We see Amazon and Google as the main competitors
Microsoft's gaming revenue down 21% in Q2, but subscriptions are still up
Minecraft was the UK's best-selling new IP of the decade
Cxbx Reloaded Git (2020/01/28)
Xenia Git (2020/01/28)
DS4Windows v2.0.6
A quick look at Cxbx-Reloaded’s December 2019 progress report
Microsoft announces plans to be "carbon negative" by 2030
Microsoft goes all-in on the 'evergreen platform'
DS4Windows v2.0.4
Cxbx Reloaded Git (2020/01/13)
Marvel's Avengers game release date pushed back by a few months
Microsoft first-party titles to be cross-compatible between Xbox One, Xbox Series X
Phil Spencer confirms Xbox will be at E3 2020
XQEMU Git (2019/12/26)
DS4Windows v2.0.3
Cxbx Reloaded Git (2020/01/02)
Microsoft returning to simpler "Xbox" branding for next gen hardware
Xbox Series X officially revealed at The Game Awards
Phil Spencer: "Nobody's asking for VR" on Xbox
Xbox One was the UK No.1 games console over Black Friday
Microsoft's cheaper, discless next-gen Xbox reportedly still in the works
DS4Windows v1.7.23
"No plans" for Project xCloud exclusives
Xbox publicizes accessibility guidelines for developers
WoJ XInput Emulator v2.1.2
DS4Windows v1.7.22
Xbox: "People are using xCloud to create couch co-op"
Microsoft using Xbox Adaptive Controller to rehabilitate US veterans
Microsoft and Dontnod reveal narrative adventure with transgender protagonist
Project xCloud expands with 50 new titles, coming to Japan, India and more next year
New IP from Obsidian and Rare lead X019 announcements
How Game Pass is transforming Xbox
Microsoft Japan's four-day week trial boosts productivity by 40%
Xbox All-Access expands to UK and Australia
Microsoft kicks off FY20 with flat gaming revenues
Xbox has paid out $1.2 billion to independent developers this generation
Cxbx Reloaded Git (2019/10/17)
XQEMU Git (2019/10/19)
DS4Windows v1.7.19
UK boss Harvey Eagle moves to global Xbox Live role
Xbox Game Pass users are playing 40% more games -- including outside Game Pass

The DCEmu Homebrew and Gaming Network

Welcome to the DCEmu Homebrew and Gaming Network. This Network of sites is owned and ran by fans of all games consoles, we post news on all the consoles we cover about hardware aspects, gaming and Homebrew. Homebrew and Emulation are software thats made using free and legal tools to play on games consoles. This Network is the only worldwide network of sites where coders can upload and post comments they deserve for all their hardwork. We have a Network that currently supports PSVita, WiiU, Nintendo Wii, Xbox360, PS3, PS2,PS1, Snes, N64, Gameboy, Nes, Xbox, Gamecube, Nintendo DS, PSP, GBA, Dreamcast, Sega Saturn,3DS, DSi, Switch, PS4, Pandora, xboxone, GP2X, iPhone, Windows Phone, iPad, Android and also Mobile Phone Emulation. When new consoles appear we will expand to cover those consoles. We also cover Theme Park News and news and reviews of Beer, cider, lager, wines and spirits. news of their own releases and get the credit and Please help DCEmu become stronger by posting on the forums every day and make our community larger.

Main

Social Media

Buy Xbox

The DCEmu Homebrew & Gaming Network

News Archive

DCEmu Newcomers

Report: Microsoft to close in-game ads dept Massive

Forum Info

Advert

Xbox News

The DCEmu Homebrew and Gaming Network