Red Dead is a 'game changer for Take-Two' - CEO

June 28th, 2010, 20:32 Posted By: wraggster

Take-Two's CEO, Ben Feder has emphasised how much of an impact Rockstar's Red Dead Redemption has had on the publisher.

In fact, Feder says that the massively popular title was a "game changer" for Take-Two.

"It's a big bet for sure. As it turns out, it paid off," Feder told VentureBeat.

"Even after the high cost of development, it's going to contribute nicely to profits. In the process, it has created a new franchise for the company."

Take-Two have, of course, been largely reliant on Rockstar's other hit series Grand Theft Auto until recently with the release of Red Dead and the continuing success of the Bioshock series.

"We set out to diversify the product line three years ago. And today, Take-Two is more diversified than at any other point in its history," Feder continued.

"Having a diverse set of brands allows us to pursue growth opportunities. Certain brands lend themselves to certain growth."

"We are still digesting the success of Red Dead. It opens up avenues for us to pursue. It gives the company more flexibility. It's a game changer for the company."

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