It's the season to be ten whole English pounds jollier. Microsoft has knocked ten quid off the price of the Xbox 360 Core System in the UK.
During ITV's I'm A Celebrity Get Me Out Of Here*, Microsoft unleashed an Xbox 360 ad-break frenzy; three ads in less than four minutes.
Ghost Recon: Advanced Warfighter and Gears of War aren't a surprise and have been shown many times already over the past few weeks, but the first ad showcased the platform's swelling portfolio of games, stating the price of the console as "from £199.99 RRP".