Microsoft and Lionhead clearly want to deter you from grabbing a second-hand copy of Fable 3 with the offer of free in-game treats to those who buy the game new.
All new copies of the game will contain a single-use Xbox Live code that will grant its user access to a number of "exclusive" items, including a Raise Dead potion, Slow Time potion, the Scot costume, a Highlander tattoo set and a Red Setter dog skin for your pet.
Some of these items, particularly the potions, sound like they might be items you'd acquire in the game anyway, but not necessarily as early and easily as using the code.
Fable 3 got an 8/10 in its first review. The 360 exclusive sequel is due in European shops next Friday, October 29.