Following up on the release of the Jump In ad here in the States, Microsoft’s Major Nelson has linked to two new Japanese ads that continue the brand driven, gameplay-less, form. One shows giant Xbox360 logos floating in the sky while the other reiterates the “Ring of Light” theme. All three are attractive and intriguing, but is the plan to not show gameplay going to work? Will people buy the 360 on brand alone?
Warning: videos are in Windows Media 10 format only, so Mac users need not apply.
Also, there is a mention in the comments on Major Nelson’s blog about another Jump In 360 commercial with waterballoons, and they give a Mac friendly link.