Microsoft's Senior Regional Director for Northern Europe, Neil Thompson, has said the company isn't currently focusing on bringing BBC iPlayer to Xbox 360.
The news emerged when Thompson was asked by OXM about the possibility of the iPlayer coming to Microsoft's box.
"I think the way we look at the services we have with our TV services, we're very happy with what we're doing with Sky," he said.
"What we really want to do is ensure that we can differentiate and bring new things and that's about really looking at the services we have and saying "how can we improve those and make those even more interactive and more differentiated?"
He added: "Now that we have Kinect coming to the platform as well I think that's all we're going to focus our energy on and that's where we're going to put all of our focus on in the next year."
"iPlayer is available on a lot of platforms, people connect to that content in a lot of ways today and it's like 'where would we add value to that particular property at this point?' and we think we can probably add value in other areas at the moment."
Last year The Telegraph cited "sources close to the BBC," admitting that problems arose due to Microsoft's desire to limit iPlayer access to users of the paid-for Xbox Live Gold Service.