Microsoft: Xbox One backlash was "kind of as we expected"

June 14th, 2013, 01:37 Posted By: wraggster

The Xbox One is a market-changing system. And consumers don’t like change.
That’s the message from Xbox’s chief marketing and strategy officer Yusuf Mehdi who confessed to Ars Technicathat the negative reaction to the company’s pre-owned and online policies was "kind of as we expected".
"We're trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world,” he stated. “We believe the digital world is the future, and we believe digital is better."
The exec went on to highlight the changes experienced in the movie sector where digital growth has led to an arguably far superior user experience. Gone are the days of travelling to the store, renting a disc and then later returning it. Now this is done from the convenience of home over the internet.
The Xbox One, he argues, marks the beginning of a similar market transition for video games that will open up a world of new diverse business models for consumers and publishers.

"I think we've found a great balance across all
of those dimensions. But there are trade-offs.
We do want to support everyone in that system,
beginning with the consumer. But we want
publishers to get paid for the great IP they
work on. We want retailers to be able to drive
and sell our products and make a profit. So
we are trying to balance across all those."

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