Heres a cracker of a news article from Lik Sang and with pictures & videos too:
Our live-from-the-craze-in-tokyo reporter, Tim Rogers, got it all covered for us again. After his brilliant feature about the hectic PSP launch last year, Tim assembled his crew for Lik Sang once more, this time around, to head towards Tsutaya in Shibuya, in order to cover [and rampage] the Xbox 360 official event. Event which was embarrassingly anticipated with much lower expectations in Japan than in the western world, analysts predicting the 360 to be yet another big flop for Microsoft in the mother country of video games [check Forbes' related story here]. Tim Rogers, who braved the cold and went on "36 hours without sleep mode" again for the occasion, reported a situation that fits with what we all came to expect: there wasn't such a big of a party going on and it was incomparable with crazy release days that Japan is known for when it comes to a new PlayStation, a new Nintendo system or even a new Dragon Quest or Final Fantasy opus.