Microsoft: We understand European loyalty to Sony

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Microsoft: We understand European loyalty to Sony

October 3rd, 2008, 23:58 Posted By: wraggster

Head of Microsoft Game Studios Phil Spencer has even said that he understands the loyalty that European consumers have traditionally held for Sony products, and his team is working hard to create games that appeal to niche demands.

"I understand as a gamer the brand that Sony has here, and the work that we need to do to build content and franchises that uniquely resonate with the customers in the different European markets," commented Spencer in an interview published today.
"Investment in studios, investment in people on the ground creating games is critical to us succeeding in this market."

The Xbox 360 has sold over six million units in Europe, 2.3 million of which are in the UK alone.

http://www.gamesindustry.biz/article...oyalty-to-sony

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