Microsoft: Downloads growing, but won't eliminate packaged goods

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Microsoft: Downloads growing, but won't eliminate packaged goods

April 4th, 2009, 17:50 Posted By: wraggster

With more and more people taking advantage of the convenience of downloadable content, some might assume that this new trend will start to take away from traditional brick-and-mortar retail. Not so, says Microsoft UK 's Neil Thompson, as he told MCV that there is "growth of the download and digital content market – but it is complementary to boxed content and services." He doesn't see the packaged good business declining at all.

Think of it as the peanut butter on that PB&J sandwich. It's essential, yet complimentary at the same time. And delicious.

http://www.joystiq.com/2009/04/03/mi...ackaged-goods/

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