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August 14th, 2005, 11:58 Posted By: wraggster
Whilst we'd seriously like to question the wisdom of Microsoft herding hundreds of journalists and industry figureheads to Amsterdam and plying them all with free alcohol, that's exactly what Bill's lot will be doing this October, as Microsoft plans this year's X0 event.
For those of you in the dark, Microsoft has held an event at a different location in Europe each year since 2002, with Pierre Cardin's Bubble House in Cannes, La Isla Magica theme park in Seville and a beach club in Juan-les-Pins all previous venues for the event, which is exclusively intended for industry and press types. Like us. Presuming we get our mitts on an elusive invitation.
It's at these events that Microsoft shows off its latest console wares, and this year's X05 event should have a strong Xbox 360 flavour to it, with an array of completed, playable 360 code expected. So if all goes as planned, on October 4th and 5th PALGN will hopefully be found socialising and networking with a decent-sized portion of the games industry in the Dutch city, all whilst listening to what Microsoft has planned for the future and trying out the latest titles weeks or months before they hit shop shelves. Tough job, this. And even if we don't get over to Holland, we'll still bring you the latest coverage of events there as they unfold, albeit whilst sulking a bit.
If they've not already been revealed, then we'd expect an announcement on the Xbox 360's launch and price tag as well, another reason for us to stay firmly focused on the job at hand, rather than swanning off and enjoying the, um, extra-curricular activities the city can offer visitors. And why Amsterdam? 'To tell you our rationale for choosing Amsterdam would reveal some of our plans and we want to keep those as secret as possible!' proclaimed regional VP of Xbox for EMEA Chris Lewis. We can imagine.
More news as it breaks.
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