Microsoft: Blu-ray threw Sony off strategy

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Microsoft: Blu-ray threw Sony off strategy

July 17th, 2009, 15:51 Posted By: wraggster

Aaron Greenberg says distraction of HD discs forced Sony to forget about core audience importance
Xbox 360 group product manager Aaron Greenberg has stated that Sony’s insistence on selling PS3 on its credentials as a Blu-ray player as much as a games console has knocked the firm off track, allowing Xbox 360 to maintain its momentum.
“We started in the inner circle, and we'll continue to deliver those core experiences – going after them first was important,” he told Gamasutra.  
“I think for Sony, what in many ways kind of threw them off that strategy was what happened with the PS2 and the DVD player phenomenon. They kind of expected that to happen with the PS3 and the Blu-ray.”

http://www.mcvuk.com/news/35071/Micr...y-off-strategy

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