Market to Shift from Wii to Xbox 360 this Holiday?

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Market to Shift from Wii to Xbox 360 this Holiday?

October 17th, 2007, 21:42 Posted By: wraggster

While Nintendo and the Wii have been credited with expanding the gamer audience over the last year and bringing in more casual players, it's actually Microsoft's Xbox 360 that may prevail during this crucial holiday season, according to Janco Partners analyst Mike Hickey.

As part of an investor note for Electronic Arts, Hickey commented that this holiday may see more of a hardcore focus. "We believe the recent release of killer content (Halo 3 - BioShock), lower hardware price points, and limited Wii (hardware/software) supply could shift market focus from Wii casual to 360 hardcore this holiday," he said.

http://biz.gamedaily.com/industry/feature/?id=17791

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