Ipsos: Kinect on course for Christmas success

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Ipsos: Kinect on course for Christmas success

October 29th, 2010, 00:54 Posted By: wraggster

Market research outfit Ipsos has named Kinect as the most likely hardware success story over the Christmas period.

Based on its own metrics and surveys, 13 per cent of respondents were intending to purchase a Kinect kit, and 11 per cent a PlayStation Move.

However, its results put it that Kinect had more "uniqueness" and "believability." The latter - covering consumer faith in the device working as promised - saw Kinect score 44 per cent against Move's 29 per cent.

"Given a new usage experience, one might expect some level of skepticism among respondents for Kinect," said Ipsos. "Surprisingly, though, Kinect excels on both uniqueness and believability... PS Move is rather weak on both dimensions."

"While there are a lot of factors other than consumer appeal that influence demand, the underlying potential for Xbox Kinect looks very good."

Kinect launches next week.

http://www.gamesindustry.biz/article...istmas-success

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