latest round of Xbox Live stat crunching from Major Nelson reveals that Halo 3 has already topped to "Live Activity" rank listing for the week beginning September 24.
"The King has returned. Go Halo 3!", one commentator on Nelson's blog was moved to shout.
Bungie's sequel released last week and the only way to avoid bumping into it was to shove yourself into cryogenic freeze.
Halo 3's swift ascension to the throne means previous king Gears of War has been knocked down to second place in the Live Activity ranks, followed by Rainbow Six: Vegas, Madden NFL 08 and the CoD 4 beta.
Guitar Hero II, BioShock, Forza Motorsport 2, Call Of Duty 3 and Pro Evolution Soccer 2008 (Demo) lie in the bottom half of the top ten.
Major Nelson's list in numbered form is here, for those of you that like that sort of thing.