Epic Games has big aspirations for Gears of War 3 and already the sequel's breaking records, with Microsoft confirming 1.3 million pre-orders.
According to the platform holder, the number makes Gears 3 officially the fastest pre-selling Xbox exclusive in the history of the platform.
The news arrived alongside the announcement of the Gears of War 3 season pass, a 2400 MS Point (£20, $30) purchase that delivers fans four DLC packs with an overall 33 per cent discount.
The Season Pass will be purchasable from launch on September 20.
Time to get excited. A recently-released video shows the game's intro which tells the Gears of War story so far,