GameStop to Stop Zune Sales

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May 24th, 2008, 00:51 Posted By: wraggster

Video-game retailer GameStop has decided to stop selling Microsoft's Zune players at its stores due to what it sees as insufficient demand from customers.

"We have decided to exit the Zune category because it just did not have the appeal we had anticipated," said a GameStop spokesperson. "It (also) did not fit with our product mix." GameStop made the decision about a month ago. GameStop said it will sell Zune players online until it clears out its inventory.

Microsoft said Friday that the Zune continues to be carried by other big-box retailers. "We have a set of great partnerships that give Zune a strong presence at retail including Best Buy, Target, Wal-Mart and others," said Adam Sohn, director of marketing for Zune, in a statement. "We will continue to invest in retail partnerships and have seen good momentum online and at retail over the last few months."

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