GameStop: 360 Attach Rate Will Remain Tops

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GameStop: 360 Attach Rate Will Remain Tops

January 25th, 2008, 22:23 Posted By: wraggster

The Xbox 360 will continue to outpace the Wii in terms of software attach rate, GameStop management told Janco Partners analyst Mike Hickey.

"Management expects the Wii software attach rate (roughly 5 according to NPD) should continue to be at a discount to the 360 (8.8 attach according to NPD)," Hickey wrote in a Thursday investor note. Update: A Microsoft earnings conference call Thursday said the attach rate was seven for Xbox 360.
He added that the PS3's 2007 attach rate is about equal to Wii's.

http://www.next-gen.biz/index.php?op...=8835&Itemid=2

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