Joe Jimenez and Benito Flores are avid fans of Microsoft's Xbox video game console. And they're both eager to see the latest model slated to hit stores this fall.
Yesterday, they discovered they will have a choice, as Microsoft announced it will make two versions of its new console -- the Xbox 360, priced at US$399, and a stripped-down version, the Xbox 360 Core, priced at $299.
It marks the first time a gaming console has been introduced at a multiple price point, something common with other electronic gadgets. Analysts said it is a good strategy by Microsoft in its battle against Sony, the reigning champion of home video game systems.