EA plans 'attack' on Call Of Duty success

January 8th, 2010, 14:37 Posted By: wraggster

Electronic Arts is gunning to reduce the Call Of Duty series' success this year - and is pinning its hopes on Battlefield: Bad Company 2 to land the first blow.

That's according to the fighting talk of the firm's European boss, Jens Uwe Intat.

He claimed this week that the launch of the game was EA's 'first strong attack' on the Activision franchise - and that its developer DICE could "take on Modern Warfare".

"In March we will launch Battlefield: Bad Company 2, which is our first strong attack on Call Of Duty," he told MCV Magazine today.

"The shooter space is one we don't want to give up. It's an important genre and we were the number one. So we are certainly working on how we can get that crown back and Battlefield: Bad Company 2 is an important product in that context.

He added: "If any of our studios can take on Modern Warfare, then it's DICE."

We reported yesterday that DICE had made it easier to kill in B:BC2 than in the original game - perhaps in an attempt to make the game accessible to MW2 fans.

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