EA explains why UEFA Soccer is now FIFA 12 DLC

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EA explains why UEFA Soccer is now FIFA 12 DLC

April 1st, 2012, 23:42 Posted By: wraggster

Every four years, EA releases a soccer game based on the UEFA championship. EA renewed the license for the franchise long enough to make a 2012 version. However, there won't actually be a standalone UEFA release this year -- instead, EA is putting out UEFA Euro 2012 on April 24 as a DLC pack for FIFA 12. EA stillrefers to it as the "officially licensed videogame," but it's a downloadable expansion.

Why relegate the UEFA to expansion pack status? Mostly because FIFA 12 has been so popular, EA communications manager Steve Frost told Gamasutra. "We felt this was the best way to extend that experience and deliver fresh new content to our fans," he said. Releasing UEFA as DLC helps keep players engaged in FIFA longer.

"We expect that some fans who may not have FIFA 12 will want to play Euro 2012 and therefore purchase both," he said later in the interview, "but the bigger opportunity for us is to offer our loyal and passionate FIFA fans new content." Chances are, if you like soccer, you'd be interested in FIFA anyway, so this seems like a win-win.

http://www.joystiq.com/2012/03/30/ea...w-fifa-12-dlc/

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