Develop 100: The curious case of Modern Warfare 3

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Develop 100: The curious case of Modern Warfare 3

August 25th, 2012, 23:19 Posted By: wraggster

The Call of Duty mega-hit garnered massive sales but left Infinity Ward off top spot, so what gives?

Previously we looked at how Nintendo’s revenues had dipped significantly during its transition months to the 3DS and its upcoming next-gen console the Wii U.
Over the coming weeks, Develop will be publishing extracts and highlight data from the book, which uses GfK Chart-Track research on retail sales to formulate a ranking based on UK revenues.

The Develop 100 is an iPad-exclusive book, available for just £4.99 via the Develop iPad app. Click here to download it.
Today we look at the curious case of the latest entry into the games industry’s biggest blockbuster, Call of Duty: Modern Warfare 3.
Despite knocking all of its competitors out of the park with UK retail revenues for the game reaching an incredible £128.58m, developers Infinity Ward was pipped to the top spot of the Develop 100 by EA Canada, which ‘only’ raised £113.27m overall.
http://www.develop-online.net/news/4...dern-Warfare-3

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