COD brand boosts Modern Warfare 2 interest

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COD brand boosts Modern Warfare 2 interest

July 22nd, 2009, 20:54 Posted By: wraggster

The reinstatement of the Call of Duty brand into Modern Warfare 2 has boosted consumer awareness and purchase interest for the game, new research from Nielsen has found.

While the game was originally introduced with the Call Of Duty moniker intact, it was then referred to as Modern Warfare 2, before bizarrely having the CoD name put back on the box.

Nielsen's videogame tracking service shows that the CoD-stamped game now "benefits substantially from association with its multi-platinum parent franchise Call Of Duty."

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