Capcom: New Resident Evil can defy the market

March 1st, 2012, 00:35 Posted By: wraggster

Resident Evil pre-order numbers are through the roof, Capcom says.
The firm believes Operation Raccoon City can defy the depressed market and attract a wider audience than just the core Resident Evil fan.
“Our pre-order figures have given us a huge amount of confidence that the title will perform well despite the current conditions at UK retail,” said UK product manager Karl Reader.
“Consumers are buying brands they can trust. The Resident Evil brand is synonymous with high production values and quality gaming experiences. We have an extensive DLC plan to further that longevity.
“We know our Resident Evil audience very well; the real challenge is to captivate a wider audience with a new take on team-based action horror. We couldn’t be in a stronger position to achieve just that.”
The game will be backed by mobile ads, homepage takeovers and a variety of ‘rich media’ marketing.
Operation Raccoon City hits shelves on March 23rd for Xbox 360, PS3 and PC. Some eight months later, Resident Evil 6 arrives on the same formats.
“Resident Evil 6 pre-orders are very strong too, given that we’ve yet to announce any pre-order offerings or partners,” Reader added.
3DS title Resident Evil Revelations debuted at No.6 in the Top 40 in January.

http://www.mcvuk.com/news/read/capco...-market/091968

There are 0 comments - Join In and Discuss Here