Ballmer outlines Microsoft's eight long-term growth bets

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Ballmer outlines Microsoft's eight long-term growth bets

February 4th, 2008, 19:42 Posted By: wraggster

Microsoft CEO Steve Ballmer outlined Microsoft's top eight growth targets during his annual "Strategic Update" for Wall Street analysts in New York on February 4. Ballmer repeated several times during the hour-long presentation that "growth will require investment." He noted that his view of what constitutes "long term" is "five to seven to ten years" out -- most likely a lot longer than the typical three-year timeframe typically envisioned by analysts and shareholders.

1. Windows on new PCs
2. Corporate desktop value
3. Server units
4. SMB (small/midsize business) wares
5. Portals and search
6. Online advertising
7. Xbox: When Microsoft talks about hardware, it mostly is talking about Xbox. Ballmer said to watch for Microsoft to continue to push for broader Xbox acceptance in markets where it has been less popular, like continental Europe and Japan. Also watch for the company to do more outreach to non-classic gamers in order to continue to build Xbox market share.
8. Windows Mobile

http://blogs.zdnet.com/microsoft/?p=1149

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