Assassin's Creed: Brotherhood murders other Ubisoft games ... in pre-orders

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Assassin's Creed: Brotherhood murders other Ubisoft games ... in pre-orders

October 20th, 2010, 00:54 Posted By: wraggster

Assassins aren't the type to stand right out in the open and shout, "Hey, look at me! Assassin here!" But that's exactly what Assassin's Creed: Brotherhood seems to be doing, as Ubisoft reports the game is receiving a lot of attention -- it's secured more pre-orders than any other title in the company's history. Of course, that's not exactly surprising, given that the last game in the series did kind of well.

The publisher isn't divulging exact pre-order numbers, but adds that Brotherhood is "one of the biggest marketing investments in Ubisoft's history." (No word on the total marketing budget, either.) What we're most intrigued to know, though, is how exactly Ubisoft has managed to drum up such numbers when pre-order bonuses include one of the most revolting things known to the human species: clowns.

http://www.joystiq.com/2010/10/19/as...od-pre-orders/

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