Analysts Unmoved By 360's 10 mln US Milestone

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Analysts Unmoved By 360's 10 mln US Milestone

May 16th, 2008, 01:59 Posted By: wraggster

On Wednesday, Microsoft announced that Xbox 360 has sold over 10 million units in the U.S. SVP of Microsoft's Interactive Entertainment Business Don Mattrick stated, "History has shown us that the first company to reach 10 million in console sales wins the generation battle."

But analysts quizzed by Next-Gen question the logic behind the "first to 10 million wins" idea.

Mike Hickey with Janco Partners says that he sees "little significance" in Microsoft's announcement, calling it little more than "a corporate catalyst for a press statement and a last-chance chest-pounding moment."
"It's unclear to us if Microsoft considers the Wii console from Nintendo to be a competitive product, but we expect the Wii's installed base will likely eclipse the Xbox 360's installed base in CY08, and eventually win the console war by a wide margin."

Michael Pachter with Wedbush Morgan Securities simply called Microsoft's announcement "spin," adding, "Nintendo will pass them this month."

http://www.next-gen.biz/index.php?op...10485&Itemid=2

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