Activision: Mobile will catch Xbox 360 in a generation

August 26th, 2012, 13:39 Posted By: wraggster

Activision's Canessa says that mobile devices are catching current generation consoles
[h=3]Activision Blizzard[/h]Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide pure-play online...
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Activision vice president of mobile development Greg Canessa has told CVG that mobile devices will reach the Xbox 360's graphical capabilities within their next generation.
"The CPU and GPU capabilities of mobile devices will reach Xbox 360 levels of graphical fidelity and processing power within the next generation," Canessa said.
"Activision will be creating a mix of casual and immersive gaming experiences on mobile, but as I say smartphones are more and more allowing for us to create those kinds of experiences. The games that Activision publishes on console, the games it publishes on PC, pretty soon we'll be publishing those kinds of experiences on tablets and smartphones."
Canessa explained that Activision is all-in when it comes to mobile development and is bringing some of its biggest IP to the table.
"We have about 350 different brands and IPs to work with. That's legacy IP, that's triple-A IP and that's licences with other companies. We want to create mobile games from all of these aspects of the Activision portfolio, and build a variety of experiences," he said.
"I would definitely say that one of our competitive advantages is the strength of our brands. The creation of new IP is expensive, and when you consider how much money we spend on marketing our IP, we can apply that halo effect to our mobile properties. You are going to continue to see us take advantage of our big marketing campaigns to help our mobile products too."
Activision is also betting big on mobile development talent in the UK.
"What I will say is that we are in the UK to hire the best talent in the mobile space. If you look at the UK development community, some of the world's best handheld and mobile game developers are there. That's the talent we want to hire."

http://www.gamesindustry.biz/article...ching-xbox-360

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